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Deborah Backus

Chief Executive Officer

Deborah Backus is the CEO of Clean Rivers, a UAE-backed foundation addressing challenges at the nexus of waste and water. With over 20 years of experience leading transformative initiatives, she is known for turning bold ideas into lasting impact through innovation and partnerships.

She leads Clean Rivers’ global work to strengthen local waste systems through circular approaches, catalyse investment, and foster collaboration across Asia, Africa, and Latin America.

Previously, Deborah served as Chief Design Officer at Worldreader, where she championed human-centred design and digital innovation to expand access to reading in low-resourced communities. She also was also the Director of the All Children Reading Grand Challenge, a global edtech fund focused on scalable learning solutions.

In the UAE, she has contributed to social development and policy reform initiatives with the Abu Dhabi government driving systems change through collaboration and public innovation. Her early career includes work with the UN Refugee Agency and NGOs in Thailand, Cambodia, and the United States where she deepened her commitment to community-driven solutions and inclusive development.

Deborah began her career began as a Peace Corps volunteer in Jordan. She holds a Master of Social Work in Social and Economic Development from Washington University in St. Louis.

Team Members

Salwa El Moussaoui

Salwa El Moussaoui

Director of International Development

Aza Wee Sile

Aza Wee Sile

Senior Manager - Communications

Mujeeb Khan

Mujeeb Khan

Project Manager

Leen Al Masood

Leen Al Masood

Associate Project Manager - Strategic Engagements and Events

Noura Al Mansoori

Noura Al Mansoori

Senior Analyst - International Development

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