Brand And Logo Guidelines
Introduction
Welcome to Clean Rivers’ partner brand resources page. Here you will find the approved logos, guidance on logo use and suggested attribution language to ensure the consistent and proper representation of Clean Rivers as a donor and/or partner.
The Clean Rivers Word Mark or Clean Rivers Logo may not be used without prior written approval from Clean Rivers.
Use of the Clean Rivers Word Mark or Clean Rivers Logo must be formally approved in writing and should not appear on any materials, equipment or infrastructure without written consent. For approvals, please contact us here
Logo Usage:
- Primary Logo: The Clean Rivers Logo should appear alongside the [Partner] logo(s) with equal prominence.
- Appearance: The Clean Rivers Logo must not be stretched, pixelated, or distorted.
- Colour: The colours in which the Clean Rivers Logo are supplied by Clean Rivers are the only colours in which the Clean Rivers Logo must be used.
- Size: The Clean Rivers logo should appear at a size equal to the [Partner] logo(s) to maintain visual balance. Please ensure it is not used smaller than the minimum size required for legibility.
- Placement: The Clean Rivers logo should be clearly separated from other logos or graphics, with enough space around it to ensure visibility and clarity.
Marketing, Social Media and Digital Campaigns
- Approval Required: All marketing materials (printed or digital), digital or social media posts that feature the Clean Rivers Trademarks or reference Clean Rivers’ role as a donor or partner must receive prior written approval from the Clean Rivers communications team.
- Tagging and Attribution: Where possible, partners should tag Clean Rivers’ official accounts and clearly credit Clean Rivers in captions or visual content.
- Tone and Messaging: All content should align with Clean Rivers’ mission and core values—Circularity, Community, and Collaboration—and reflect the organization’s commitment to responsible and respectful partnerships.
- Suggested Language: Partners may use one of the approved attribution phrases (see “Donor and Partner Acknowledgment” section below) and should consult with Clean Rivers to align messaging on joint announcements, campaign launches, or milestone achievements.
- Visual Use: Use of the Clean Rivers Trademarks in graphics, animations, or video must follow all visual identity or use guidelines and be submitted for review by Clean Rivers prior to publication or print. Publication or print must not take place without the approval of Clean Rivers.
Donor and Partner Acknowledgment
- When referencing Clean Rivers as a donor or funding partner in promotional or project-related materials, please use one of the following approved text references:
- “This project is supported by Clean Rivers, a proud donor and partner. Clean Rivers operates as an affiliate of Erth Zayed Philanthropies, uniting the UAE’s global philanthropic giving under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan.”
- "Funded by Clean Rivers, an affiliate of Erth Zayed Philanthropies, in partnership with [Partner Name].”
- When referencing Clean Rivers in general, please use the following approved text reference:
- “Clean Rivers is a UAE-backed foundation addressing the challenges at the nexus of waste and water.”
